Wild Turkey
Iconic bourbon distillery on the Kentucky River bluffs in Lawrenceburg, led by legendary master distiller Jimmy Russell (60+ years) and son Eddie. Known for bold, high-rye flavor profiles. Produces Russell's Reserve and Rare Breed.
The Kentucky River cuts through limestone bluffs like a bourbon barrel stave through oak, and perched on those ancient cliffs sits Wild Turkey, where the Russell family has been distilling whiskey longer than most distilleries have existed.
The story begins in 1830 with James Ripy, an Irish immigrant who found his way to Lawrenceburg, Anderson County, where limestone-filtered water bubbled up from deep wells. His sons, Thomas Beebe and James P., formalized the operation in 1869, establishing what would become the Ripy Distillery Company. By 1890, Thomas Ripy had built an empire—the largest distiller in the world, his bourbon selected from over four hundred entries to represent Kentucky at the Chicago World's Fair.
But the Wild Turkey name didn't emerge until 1940, when Austin, Nichols executive Thomas McCarthy took a bottle of the distillery's bourbon on a hunting trip. The whiskey proved as memorable as the wild turkeys they pursued, and a brand was born.
The true heart of this place, though, beats in the rhythm of the Russell family. In 1954, eighteen-year-old Jimmy Russell walked through the distillery doors, broom in hand. Thirteen years later, he became Master Distiller, a title he's held for over five decades. In 1994, his son Eddie joined him, creating a father-son dynasty unmatched in American whiskey.
Their signature lies in the mash bill—higher rye content than most Kentucky bourbons, creating the bold, spicy character that defines every drop. The limestone water from those Kentucky River wells carries minerals that have been filtering through rock for millennia, softening the whiskey's edge while preserving its backbone.
Through Prohibition's medicinal exemptions, through ownership changes from Austin Nichols to Pernod Ricard to Campari Group, through boom and bust cycles, the Russells have remained. Jimmy celebrated his seventieth anniversary with Wild Turkey in 2024, a testament to consistency in an industry often chasing trends.
Today, Campari's $161 million investment signals confidence in this bluff-top operation, adding a second distillery to meet growing demand. But the essence remains unchanged: limestone water, high-rye mash bills, and the steady hands of master distillers who measure their tenure not in years, but in decades.
The Kentucky River still flows below, the limestone still filters, and the Russells still craft bourbon the way their predecessors did—one barrel at a time.
How it's made
- Founded
- 1869
- Owner
- Campari Group
- Status
- Active
- Water Source
- Kentucky River limestone wells
- Stills
- 8
- Production Capacity
- 30,000,000 LPA
Moments that shaped it
- 1830 1830: James Ripy immigrates from Ireland and settles in Lawrenceburg, Kentucky —
- 1869 1869: Ripy Brothers (Thomas Beebe Ripy and James P. Ripy) establish the Ripy Distillery Company —
- 1893 1893: Thomas Ripy's Bourbon selected from over 400 to represent Kentucky at the Chicago World's Fair —
- 1890 1890: Thomas Ripy becomes the largest distiller in the world —
- 1919 1919: Prohibition begins; distillery continues limited production for medicinal purposes through Austin, Nichols —
- 1933 1933: 21st Amendment repeals Prohibition; distillery resumes full production —
- 1940 1940: Austin, Nichols executive Thomas McCarthy establishes the Wild Turkey brand name during a hunting trip —
- 1954 1954: Jimmy Russell joins Wild Turkey at age 18, starting by sweeping floors —
- 1967 1967: Jimmy Russell promoted to Master Distiller —
- 1971 1971: Austin Nichols purchases the Boulevard Distillery, renames it Wild Turkey Distillery —
- 1980 1980: Pernod Ricard acquires Austin Nichols and Wild Turkey —
- 1991 1991: Wild Turkey Rare Breed introduced during the Small Batch bourbon era —
- 1994 1994: Eddie Russell joins Wild Turkey; begins working alongside his father Jimmy —
- 2009 2009: Campari Group acquires Wild Turkey from Pernod Ricard —
- 2010 2010: Campari invests $50 million in new distillery complex with expanded production capacity —
- 2013 2013: Russell's Reserve Single Barrel Bourbon introduced —
- 2015 2015: Master's Keep 17 Year released, launching the premium limited edition series —
- 2016 2016: Matthew McConaughey joins as Creative Director —
- 2018 2018: Wild Turkey Longbranch released (McConaughey collaboration with mesquite charcoal filtration) —
- 2019 2019: Master's Keep Cornerstone released (first limited edition rye whiskey) —
- 2023 2023: Campari announces $161 million investment for second distillery, adding 5 million proof gallons annually —
- 2024 2024: Jimmy Russell celebrates 70th anniversary with Wild Turkey; commemorative 8-Year release —
- 2025 2025: Master's Keep Beacon released as final expression in the series —
10 bottles in the library
-
Wild Turkey 81
68 Years 40.5% ABV
New American oak with #4 alligator char
-
Wild Turkey 101
68 Years 50.5% ABV
New American oak with #4 alligator char
-
Wild Turkey 101 8-Year
8 Years 50.5% ABV
New American oak with #4 alligator char
-
Wild Turkey Longbranch
8 Years 43% ABV
New American oak · mesquite and white oak charcoal filtered
-
Wild Turkey Rare Breed Barrel Proof
612 Years 58.4% ABV
New American oak with #4 alligator char · barrel proof
-
Russell's Reserve 10 Year Bourbon
10 Years 45% ABV
New American oak with #4 alligator char
-
Russell's Reserve Single Barrel Bourbon
810 Years 55% ABV
New American oak with #4 alligator char · non-chill filtered
-
Russell's Reserve 6 Year Rye
6 Years 45% ABV
New American oak with #4 alligator char
-
Russell's Reserve Single Barrel Rye
NAS 52% ABV
New American oak · non-chill filtered
-
Russell's Reserve 13 Year Bourbon
13 Years 57.4% ABV
New American oak with #4 alligator char · barrel proof
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